On Friday, October 24, 2025, Lucas Pereira Gomes Linard presented to the Gamificação.ORG community the results of his master’s research on gamification applications in software development teams.
The presentation covered strategies and methodologies for implementing gamification mechanics aimed at enhancing engagement, collaboration, and productivity in corporate environments. Lucas shared practical challenges, solutions implemented in a case study at Banco do Brasil, and measurable results from the application.
The work demonstrates how gamification can be effectively applied beyond educational contexts, adding significant value to professional software development environments. The meeting provided valuable insights into gamification design tailored to business contexts and engagement metrics.
Presentation materials and recording will be made available soon.